Touring

Booking Agent

Booking Agents work on behalf of producers or artists. They contact presenters and promoters and sell shows, concerts, and other forms of live entertainment. They put together a route and negotiate deals and contracts with each presenter or promoter to bring the show to their theater/venue.

Presenter

A venue or company that works directly with booking agents to stage theatrical productions. Presenters purchase and/or produce shows that will be seen by the audiences in their venue.

  • Broadway Across America

  • Nederlander

  • JAM Theatricals

  • IPN (International Presenter Network): A group of 50 of the leading Broadway presenters, theaters, and performing arts centers. 

 

Programmer

A programmer works at a venue (usually a theater) and decides which shows will be presented at the venue. They often work with booking agents and promoters to book the theater. Many touring Broadway theaters include a “subscription” option - where patrons can purchase tickets to a select set of shows for a discounted price. In addition to choosing which shows will be presented, programmers must decide which shows are part of the subscription and which are not.